Max Azria Powers Innovation and Global Retail Experience with CenturyLink Colocation

BCBG Max Azria Group (BCBG) needed secure, fast and reliable network and voice communications at and between 1,000 retail stores worldwide. CenturyLink delivered a redundant Colocation solution that quickly controlled costs and increased efficiency for their global operation.

Drastically Improved In-Store Experience and Global IT Efficiency

As a leading retailer in women’s fashion, BCBG Max Azria Group (BCBG) needed reliable network uptime in over 1,000 stores and dependable communication between locations to support the high-caliber brand experience their customers demand. BCBG needed to solve for low bandwidth, outdated internal communications infrastructure and slow in-store Wi-Fi. CenturyLink delivered a Colocation solution that controlled cost and increased efficiency for their global operation.

BCBG worked with CenturyLink to replace existing DSL networking at the stores with MPLS T1 circuits. This enabled VoIP capability and high-speed communications across stores and from each store to headquarters. Each store was outfitted with WiFi routers and access points to maximize in-store bandwidth. Powered by redundant data centers across multiple locations, BCBG now had a lightning fast in-store experience, reliable communications and data center resiliency.


  • Data Center Resiliency and Disaster Recovery
  • In-Store Internet Uptime Increased to 99%
  • Open Field Support Requests Reduced by 87%
  • Implement Global Video Strategy for Training and Content
  • Drastically Reduce IT Support Calls and Redeploy Staff to Higher Value Projects

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