REFERENCE ARCHITECTURE

CenturyLink® Location-Based Analytics

Location-Based Analytics solution combines Wi-Fi access technologies and managed services with powerful location and customer analytics, social engagement and marketing tools to help businesses gain insights into real-time data and create highly personalized experiences for customers within their venue.

A comprehensive solution that includes all necessary hardware, software licenses, analytics dashboard, installation, maintenance and 24/7 proactive application management, monitoring and support. Combining Wi-Fi access technologies and managed services with powerful location and customer analytics, social engagement and marketing tools to help businesses gain insights into real-time data and create highly personalized experiences for customers in their venues.

Fast and secure Wi-Fi features for easily connecting devices

  • Wireless LAN, MX Security Appliances, Ethernet Switches, SM Mobile Device Management
  • Scales to thousands of sites for enhanced coverage
  • Traffic acceleration, RF optimization and application-aware QoS for high-throughput, high-density WLAN
  • Device-aware security, firewall and content filtering
  • Layer 7 application awareness
  • Flexible authentication and access control
  • Fully HIPAA / PCI compliant (level 1 certified)
  • Managed Wi-Fi and Application services for ensuring optimal uptime and resiliency of your Wi-Fi environment and analytics and marketing portal

Flexible reporting features for deep analytical insight

  • Detailed real-time and historical reports for geo-fencing, zone-flows and heat mapping
  • Presence analytics track all devices present, including those not logged onto Wi-Fi
  • Reports can be viewed online, exported as PDFs and CSV format
  • Marketing reports including audience behaviors and conversion rates
  • API function allows you to import/export data from/to other data sources, like your CRM, ERP and eCommerce store

Data-driven marketing features for driving business objectives

  • Send email and text promotions to different audience types
  • Logic flows for building automated behavioral campaign sends
  • Social engagement tools for encouraging customer referrals and reviews
  • Simple drag & drop landing page and campaign builder templates
  • Custom branded sign-in and landing pages
  • Off-set costs by selling 3rd party advertising space on landing pages
Explore Other Reference Architectures