The brilliant Albert Einstein once said, “If you always do what you always did, you will always get what you always got.” That phrase can be applied to many things, including business. The most successful companies may keep a foundational strategy firmly in place but shift the way they achieve their goals to keep pace with emerging trends and competition.

In the data center industry, cooling methods have changed dramatically over the years through new and improved technology. Whereas water-cooled mainframes and commingled air distribution methodologies were used in the past, many modern data centers have standardized on “Hot Aisle/Cold Aisle layouts” that utilize physical barriers to separate the front of a rack (where cool air flows in) and the back (where the hot air flows out).

One thing has stayed the same, though – operators want to increase cooling efficiency while decreasing cost. This can be achieved in a multitude of ways, from simple and cost-effective changes to operating policies to more comprehensive technology deployments and upgrades.

To share some of these methods, I’ll be hosting a webinar titled “Data Center Cooling Best Practices” with CenturyLink’s senior mechanical engineer, Doug Florek. Scheduled for Tuesday, March 28 from 2-3:00 p.m. EST, this webinar will focus on hot and cold air containment, ASHRAE set points, temperature monitoring and balancing air temperature, flow volume and fan speed for optimal cooling. We’ll examine ways to build an efficiency-driven data center culture while providing guidance on key components of an optimally-cooled facility.

Registration for this complimentary webinar is currently open. One registrant will win a 7″ Amazon Fire Tablet, and five will win a $20 Amazon gift card! If you’re interested in how to select a colocation provider that successfully balances power, cooling, space, cost and planning for the future, please read our executive brief, “Data Center Selection & Design Best Practices.”

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