In my most recent blog, I discussed some challenges companies face when trying to expand their footprint on an international level. Whether spreading IT infrastructure among multiple, smaller data centers or lacking the knowledge to take advantage of interconnection in global markets, most companies aren’t fully prepared to spearhead a move into different parts of the world.

Companies that want to move some of their activity outside their current boundaries might not take into account the cost for employees on the ground in a new market or for achieving connectivity between their domestic and international deployment. If they work with a reliable colocation provider with a global footprint, however, those data center professionals can do all the racking and stacking along with managed services such as load balancing, patch management, server reboots and more. Most companies have a multitude of local colocation providers from which they can choose, but they should find a reliable one that can get them the most secure and effective point-to-point connections.

International Rules and Regulations

Another challenge for many businesses looking to expand globally is their lack of knowledge of different countries’ various government regulations. Companies serving customers in certain international markets deal with data sovereignty issues and regional or regulatory compliance. For instance, if they are involved in any financial activity in Singapore, they have to make sure the colocation facility they’re using is TBRA certified.

For businesses that choose to build their own data centers, it’s very difficult to expand into new global markets. It’s nearly impossible to move into any major cities that are regulated and unionized without having deep connections. Most enterprises looking at an international point of presence will not even consider building. Instead, they will look at tethering their proprietary data centers to their colocated international environment.

Starting Out Small

Many of our customers start off small when they expand globally. It may just be a cabinet or two so they can put some infrastructure in-region to better support business in that territory – whether that be for internal customer and sales support systems, Web presence or something similar. They’re often very risk-averse because expanding internationally for the first time is no small task. In this scenario, colocation allows them to use a couple cabinets at first – likely in a virtualized fashion – before they start to deploy physical servers.

To find out more about how to find a trusted and reliable colocation provider in any part of the world, please review our technical brief, “Data Center Management Best Practices: The Relentless Pursuit of Perfection.”

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