Ecology and Data Centers? An Earth Day Perspective

Earth Day

Prior to joining CenturyLink a couple of years ago I was fortunate to be able to take a sabbatical where I was able to devote my time and energy toward furthering environmental education in my adopted home state of North Carolina.  One might ask, how does a marketing executive in the technology services sector find himself drawn to environmental education?  The short answer is that I was an environmental biology and computer science double major in college and have had a life-long love of the natural world.

As I moved back into the technology services marketing field, a number of my friends and colleagues in the EE world asked me how I squared my environmental awareness with working in the IT and data center industry, which is one of the larger consumers of electricity.  My answer is similar than you might think.  First, IT service providers, like CenturyLink are able to run IT workloads far more efficiently than individual business can on their own.  This is possible through the efficiencies gained through scale and massive virtualization from cloud services.  Although a large CenturyLink data center may draw 10, 20, or more megawatts of power, the total power consumed is far less than what would have been used if the all of our customers were running those workloads in their own data centers and server closets.

Second, I chose to work for CenturyLink because of its commitment to environmental stewardship.  It is more than lip service and a list of green projects.  It is how we do business.  The CenturyLink data center operations team tracks it PUE monthly across its footprint of nearly 60 data centers and it has achieved year of year reduction if average PUE the past two years.  Recently, CenturyLink has stepped up and joined the Climate Change Agreement in the UK, where it pledged increase energy efficiency by 30% by 2020 over 2011 levels.  Similarly, CenturyLink was the first multi-tenant data center in California to bring online Bloom Energy fuel cells to support a portion of the facilities power needs.  Being a part of a company that takes its responsibility for stewardship of the earth seriously, is important for me in pursuing a career in technology services marketing while not compromising my personal values and passion for the environment.

If you want to work for a company who cares about its employees and the environment, CenturyLink is a company filled with people who are making active choices to do what’s right.

If you’re interested in reading more about ecology topics, you can visit my personal blog.

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