Like many other industries, the data center industry has experienced numerous changes over its existence. Wholesale data center buyers previously included large enterprises and service providers, while retail colocation buyers were comprised of medium-sized enterprises and ecosystem players. The lines between these two segments are now blurring, and the data center market is now faced with new price pressures, competitors and channels. Today’s wholesale providers are competing on smaller enterprise deals, and their retail counterparts are competing on larger deals as the customer mix moves toward service providers.

With low interest rates leaving capital in need of a strategic place to go (i.e. data centers) and the rise of new use cases because of IoT, there’s a far broader range customers and suppliers than ever before. Users are intelligently taking advantage of the added variability on the provider side, placing each application in the execution that best meets its need.

I’ll be presenting on the changing nature of the data center market at the CIO New York Summit from 10:20-10:50 a.m. on Thursday, October 13. This event at the Westin New York at Times Square in New York City gives CIOs and IT executives an opportunity to discuss issues currently affecting CIOs from a variety of industries. If you have plans to attend the Summit, please stop by my presentation and introduce yourself.

For more information on colocation and the factors to consider, please download our white paper titled, “Six Important Considerations When Choosing a Colocation Provider.”

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