Navigating transitions is a life skill. We all face major and minor transitions, from changing schools to moving out on your own, or having children. Ideally, each transition is an opportunity to improve and grow stronger. This holds true both in life and in business.
The key to a successful business transition is making the right decisions so that the organization continues to move forward. At CenturyLink, we understand first-hand the impact of making the right decisions during a major transition, having just completed our merger with Level 3. By deciding to maintain the key services in VoIP and SIP trunking that customers depend on we had an opportunity to expand our product line and offer customers an even stronger, more complete solution. As a result, we now have a broad product line, anchored by Voice Complete, which spans the marketplace needs from small business up to global enterprises. This gives both CenturyLink and potential customers tremendous flexibility. For instance, if we bring fiber into an office tower to service a large global enterprise with facilities there, we also have services to offer new capabilities to every other category of customer in that building.
Yet, this product portfolio is the result of a philosophical view as much as it was a business decision. Businesses face a never-ending stream of transitions in a time of digital transformation. IT departments are at various stages in their own transitions away from TDM technologies. Your providers shouldn’t force you into any decisions before you’re ready.
Even in a fast-moving technology world like ours, customers don’t just rip and replace. They need transition strategies as things change. That’s why both CenturyLink and Level 3 continued to invest in SIP and services like Voice Complete even before the merger, and why Voice Complete and the CenturyLink services all joined the integrated offering.
Customers know they need to move forward from TDM. But, with this portfolio of technologies and services they can make the transition on their own terms. One key way we help with that transition is by integrating all the disparate TDM services in the cloud. There, we can then wrap that bundle of legacy offerings with Voice Complete.
Not only do you get the ability to start using the new service immediately, you can then turn off the legacies as you choose rather than feel pressure to change everything at once. That’s especially convenient during the major transitions of a merger or acquisition. But, planning for transitions is just part of life today. Our goal is to make it as easy as possible.
When you make the right decisions and manage a transition well, people sit up and take notice. We are gratified to receive recognition for some of the decisions we made as a combined company. Frost & Sullivan recently awarded CenturyLink its Growth Excellence Leadership Award in the VoIP and SIP trunking services industry. The award recognizes companies that maintain consistently high standards for delivering customer value.
According to Frost & Sullivan:
“The new CenturyLink is leveraging the prior entities’ complementary capabilities, in terms of both customers and products, by offering the complete product portfolio of the two organizations and empowering its sales teams to pitch a mix of products and services to create best-fit solutions for their customers. As a result of the merger, CenturyLink today is able to deliver one of the most diverse product lines in the communications services marketplace…Customers can also feel confident in knowing that CenturyLink will work with them to find the right set of solutions that matches their specific needs.”
Many thanks to Frost & Sullivan for their kind words. At CenturyLink, we have always put the needs of customers at the forefront of all our decisions. As a result of our own transition, our customers stand to benefit from our expanded product offerings and consulting services.