Nestled deep in the Rocky Mountains at an elevation of more than 5,000 feet sits one of the most storied and beloved football stadiums in the National Football League. With a skin of steel, glass, and aluminum, Sports Authority Field at Mile High Stadium is home to the Super Bowl Champions Denver Broncos. The stadium swells to more than 76,000 fans on game day.
While the Broncos have a long-standing history of winning, today’s fan experience relies on more than touchdowns and field goals. In today’s Internet age of fantasy football and real-time player stats, fans require a completely immersive in-game experience – whether watching on TV or at the stadium. That’s why the Broncos organization spent so much time ensuring its network infrastructure exceeded attendee expectations.
Fans love their stadium – and that includes the network delivering interactive experiences. Almost everything at Sports Authority Field hits the network backbone – from Wi-Fi that leads game-day apps on mobile devices to the IPTV feeds ensuring fans don’t miss a moment of the action. And what game experience would be complete without real-time replays and LED news scrolls on the stadium scoreboard? And it all gets delivered via CenturyLink network – which provides constant 1 GB of bandwidth, with the potential to burst up to 10 GBs automatically.
Every business, including the NFL, is undergoing a remarkable transformation. To drive success, these companies must be able to create the ultimate customer, or in this case fan experience. Building that fan experience actually starts at the team’s training facility, which is located separately from the stadium. Broncos’ team staffers rely on the network to link the two facilities and the solution of choice to link the facilities is CenturyLink Optical Wavelength Service (OWS). A fully managed, private and point-to-point service, OWS is delivered over a state-of-the-art Dense Wave Division Multiplexing (DWDM) network. The solution brings dedicated broadband transport connectivity without large capital outlays or responsibility for owning and operating the network. Protecting the stadium against unexpected failures, the service is built with multiple layers of redundancy. This also ensures large files can transfer between the facilities smoothly.
At the stadium, the video replays, news and information on the mobile app are all delivered via CenturyLink Ethernet connection – burstable up to 10GB to provide plenty of underlying bandwidth for the WiFi network. The game itself depends on the network. The National Football League now uses tablet computers on the sidelines to track game situations, stats and graphics to adjust tactics as the game unfolds.
CenturyLink network technology plays a key role in creating almost every aspect of the fan experience, from the Broncos practice field to the game planning on the field. The Broncos know fans appreciate the network’s reliability with every click on the game-day app that delivers video and game stats to their seats.
Football is one of the most popular sports and teams are always looking for innovative ways to capture the excitement. Moving beyond plays on the field, what’s required is an immersive technology experience – with everything from real-time stats to replays completing the picture. That’s why successful organizations like the Broncos are teaming with CenturyLink to more effectively meet their business goals through premier technology.
You can watch the video to learn how the Broncos upgraded their network to eliminate bottlenecks and create a mile high fan experience.