Like most large enterprises today, the core strength of Life Time is its brand and the key to making that brand successful is the digital technology that supports its entire business from the back office to the gym floor. Life Time relies on integrated, managed digital solutions from CenturyLink to provide reliable network access for its members, access to state-of-the-art fitness tools for its trainers, and a secure, reliable data solution for the entire enterprise. This digital transformation gives the popular fitness brand a competitive edge in an increasingly data-driven and bandwidth dependent business.
More than Just a Gym
The fitness industry today is a 24-7 business. With fitness centers and business offices distributed throughout the country, Life Time depends on CenturyLink MPLS Managed Network solutions and its Denver-based colocation services to provide reliable network access around the clock.
To its members, Life Time is not just a gym, it is an integral part of their lifestyle. With cafes, spas, child-care centers and community engagement programming, members spend a significant amount of time at the health center participating in classes, socializing, and catching up on news or work. They depend on the ability to stay connected whether they’re checking the latest sports scores, reading their email, or tracking the performance of the stock market.
The Power of Digital
Their investment in technology allows Life Time centers to provide a wide array of premium services to its members, trainers and business managers. For example, every center provides scalable Wi-Fi connectivity so members can stream video, access email, and surf the internet from their mobile devices.
Life Time’s integrated network also gives fitness trainers more tools to monitor and modify workouts for their clients, making them more efficient and able to develop customized fitness programs. Using Life Time Connect, trainers collect data from a variety of fitness trackers, such as heart rate monitors, onto a central screen so they can track performance in real-time and adjust the intensity of the workouts.
CenturyLink and Life Time: Enabling a New Fitness Experience
In the video case study, you’ll hear how the technology enables a new experience in the fitness business.
“The wireless technology enhances the experience for my members because it gives them the convenience to be connected wherever they are,” observes Suzanne Egan Larson, senior general manager for Life Time Fitness. “And the more we offer, the better quality we offer, the more expectation is that it’s a part of our everyday experience.”
Life Time relies on CenturyLink for all its core network and data management services. CenturyLink delivers the network connectivity to all 120 Life Time clubs as well as its corporate offices and headquarters and provides the company’s internet access, and voice via SIP.
Life Time’s relationship with CenturyLink is much like its interaction with its members according to Mary Beckfeld, vice president of technology at Life Time. “We believe it’s part of our brand and it’s personal,” she says. “Every relationship we have is a one-on-one relationship and that’s how it is with CenturyLink as well. I feel like if I’m having a great day and it’s a result of CenturyLink I can call up my partner and say thank you.”
Learn more about how Century Link managed services helped Life Time transform to digital.