Business as we know it is being re-defined. Adoption of strategies built on cloud, advanced networking and cloud managed services is changing the way organizations interact with customers, suppliers, partners, and each other. There’s no escaping it. Digital transformation is here – and it’s time to act.

The integration of digital technologies has become so prevalent that IDC recently coined the term “DX Economy” to stress the impact of this transformation. The firm also predicts nearly 70 percent of enterprise IT infrastructure and software investments will be cloud-driven in the coming decade. 451 Research also reports that IT innovation paired with a well-planned business strategy is what allows companies to be more creative – giving them an edge in today’s market.

The convergence of digital technology and business requirements is the subject of our newest eBook: The Digital Business Imperative: Driving Change in an Era of Transformation. Our experts explore the new mandate to go digital, how it impacts specific markets, and highlights impactful results enterprises are experiencing by teaming with CenturyLink.

In this eBook you will learn how different businesses are reaping the benefits of Digital Transformation. Increased revenue growth, greater cost reductions, streamlined management, and more effective brand protection are not just pipe dreams. These are the tangible results our clients have realized through their own processes of digital transformation.


The eBook explores how one company managed brand reputation by expanding its social media  platform and strategy – effectively staying ahead of what’s trending and quickly responding to any negative posts before they go viral.

We also analyze the specific challenges and applications of digital technology and processes across a range of industries – from professional sports and retail to non-profit and finance – exploring how new levels of flexibility and reliability empower different organizations to streamline costs and optimize the customer experience.

Whether you’re looking to protect your brand amid the real-time, viral social media frenzy, or want to unify a distributed business with many moving parts – CenturyLink can be the trusted transformation partner.

Read our eBook to learn more. And join our webinar Turn Disruption into Differentiation with 451 Research on May 24, 2017 at 1pm ET/10 am PT to hear other best practices coming out of our exclusive research to guide your organization for digital transformation success.

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