Acclaimed business consultant and author Peter Drucker once said, “Whenever you see a successful business, someone made a courageous decision.” Industry leaders are challenged with endless decisions each and every day. None of them are easy, but the toughest choices usually reap the greatest rewards – especially for digital businesses around the world.

Businesses across the globe are going digital – and those failing to transform face a significant disadvantage. The market is generating more electronic information than ever before – with analysts estimating data creation during the past two years alone is outpacing any other time in reported history. Let’s be clear: We’re talking about 6,000 new tweets and more than 2 million e-mails sent – every second of every day. This electronic infrastructure is the foundation upon which competitive advantage is now built.

Data-driven analysis offers unprecedented insight into customer behavior, preferences and patterns. Targeted solutions are designed to match unique customer requirements, empowering organizations to become more agile than ever before. With digital transformation changing how work gets done, the underlying IT infrastructure has never been more critical.

In building digital strategies worldwide, the ultimate goal is seamless agility. Infrastructures deployed across countries must not only be cost effective, but designed to minimize risk. Keeping an eye on project failure, CIOs must balance quality performance with cost – assigning measurable returns to each digital project.

At the foundation of the most successful digital strategies is infrastructure hosting. A strong partner can deliver offerings like managed hosting to boost IT agility and innovation, but the best solutions are designed to match specific infrastructure requirements.

As outlined in a new report by Gartner, one of the first steps is to analyze the three types of infrastructure hosting solutions to help determine the combination that best matches your business requirements:

  • Origin Solution: Use an origin solution for the application itself as well as the content repository. Choose between building a data center, colocation, dedicated hosting, managed hosting or cloud solutions based on your desired time to market, desire for control, operations management approach, business predictability and risk profile.
  • Distribution Solution: Use a distribution solution for delivering static content such as static websites, videos and file downloads. Use cloud storage or a content delivery network (CDN) if possible; use an origin solution if these are not available in the target region.
  • Ingest Solutions: Use an ingest solution for ingesting large volumes of data. Use a cloud-based ingest service; IoT applications should use cloud-based IoT ingest solutions where possible. Use an origin solution if a cloud-based ingest service is not available or does not fit your business needs or technical requirements.

During this time of transformation, no decision is ever easy. Learn more about digital strategies in a global world by downloading the latest report from Gartner.* Then take the next step by connecting with our team of experts at CenturyLink.  Remember; don’t shy away from making courageous decisions. It’s the boldest choices that often achieve the greatest results.

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