In this age of connected devices – where everything from cars to coffee pots are going digital – it’s become a matter-of-course to be concerned with security. Analysts estimate there will be more than 200 billion smart wireless devices before the end of this decade. No wonder experts are concerned.

It certainly sounds like a good idea: Attach wireless sensors to everyday devices – allowing them to leverage the vast digital universe of information to automate, streamline and upgrade user experiences. Whether it’s refrigerators doing grocery shopping or self-driving cars, the Internet of Things (IoT) is the hottest thing since the introduction of the World Wide Web. There’s only one problem – the bad guys are also looking at IoT as an opportunity to hack into your business and steal your company’s valuable data.

Security is one of the most complex issues across IT. It’s gotten so bad that analysts estimate the U.S. was hit by 77,000 cyber-attacks last year alone. Perhaps one of the most devastating risks is DDoS – or Distributed Denial of Service. These attacks interrupt business operations by disabling online services. Imagine an ecommerce site failure over the holidays, or financial transactions suspended during peak banking hours. Hackers launch DDoS with networks of computers, called Botnets. They are capable of generating floods of traffic, thus sending more connection requests than can be processed. Once overwhelmed, services are immediately shut down. As connected devices act like any other server, imagine the potential for disruption via 200 billion wireless and connected “things.”

Think it can’t happen? It already did. This past October, a New Hampshire-based company was victim of a massive DDoS incident that lasted for nearly 11 hours. The event prevented thousands of customers from accessing any Internet services. Hackers enhanced attack power by capitalizing on everyday Internet-connected devices – such as thermostats, DVRs and refrigerators. Faced with a new universe of threats, global enterprises are taking a fresh look at security infrastructures.

It’s no longer enough responding to attacks as they happen. Reliable IT security must be proactive – accurately and continuously preventing and reducing the impact of malicious threats. This requires a full complement of threat prevention, threat management, incident response, and analysis solutions – including offerings specifically targeting DDoS. This approach has proven effective with DDoS Mitigation services from providers like CenturyLink. Services re-route attack traffic to one or more “cleansing centers” – reducing downtime and eliminating additional costs caused by bandwidth spikes.

We are exploring the intersection of IoT and DDoS at our upcoming Webinar with Forrester Research, “IoT is the New DDoS Weapon” on Tuesday, December 6, 2016. Featuring Forrester VP Principal Analyst John Kindervag, the event highlights today’s current threat landscape and analyzes mitigation best-practices for IoT-driven attacks.

Join us for this exclusive event – and learn from the experts to keep your business safe!

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