They come from two worlds, with individual perspectives. One is guided by revenue and market share – while the other leads with technology innovation. The pair is different, yet each is critical to driving business success. And as technologies like cloud computing continue to evolve, the lines between IT and the “C-Suite” are increasingly blurred. Not unlike TV’s The Odd Couple, these teams have no choice but to work together.

This dilemma is accurately reflected in a new study by The Toronto Cloud Business Coalition (TCBC), Cloud Business Models, Metric and Imperatives – a best-practice guidance to non-IT executives on cloud initiatives. Having reached critical mass, the question is no longer “if” companies will embark on cloud strategies – but rather – “when.” Leading analyst firms predict more than 65 percent of enterprise IT organizations are committing to hybrid cloud this year, while 35 percent of all new applications will be cloud-enabled by 2017. As IT and business leadership worlds collide, next-generation offerings are fostering tangible benefits across the global organization. In its report, TCBC examines some of the major issues businesses are facing – and how cloud can help:

  • Time-to-Market: The business environment is increasingly competitive, so companies must be prepared to respond almost instantaneously to competitive threats. Unfortunately, typical product development cycles stifle innovation. Cloud computing platforms offer built-in agility with the power to rapidly deploy and scale business solutions. Utilizing a cloud-based approach, time-to-market for new products is significantly reduced.
  • IT Cost Management: According the TCBC, expenditures on IT represent about 5 percent of company revenue. Given demand to streamline costs, cloud is a reliable pathway to meet this mandate. From compute and storage resources to business continuity and disaster recovery, the technology is widely considered a powerful tool to fuel business goals. In fact, cloud-based applications are widely noted for being at least 33 percent less expensive than typical server deployments.
  • Idea-to-Execution: Innovation drives success and those ailing to evolve are left behind. Unfortunately, typical enterprise software projects are known to restrict innovation, causing projects to last years throughout testing, experience and iteration. Cloud significantly compresses these cycles, along with the added functionality to test multiple approaches simultaneously.

By outlining these pain points and clearly demonstrating the benefits of cloud computing and Hybrid IT, technology leaders can better make the case to C-level counterparts.  As non-IT executives often grapple with the technology details behind next-generation trends like Big Data, they count on IT to develop and expand these initiatives. Technologists must be equipped to specifically outline the strategic benefits cloud provides to the each business use case. Then once the decision is made, executives are better equipped to become technology champions themselves to lead broad-based adoption.

Simply by working together, the C-Suite and IT can align to achieve greater results for the business. And partners like CenturyLink are helping make this happen through proven cloud, colocation, and managed services -maximizing next-generation infrastructures to drive business forward. Why not let CenturyLink help you bring these two worlds together!

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