Data Management strategies have always been heavily shaped by business objectives.  Historically, requirements of ensuring high availability, performance for high-transactional and Line of Business workloads, Total Cost of Ownership (TCO) considerations, as well as data accessibility and security have influenced the adoption and deployment of an organization’s storage solution.

While these requirements are still very relevant today, broader Industry trends have added significant difficulties for IT departments.  Examples include the exponential rise in security hacks and attack vectors, as well as the need to adhere to more regulatory and compliance governance.  Moreover, the recent focus upon Digital Transformation (DX) and Big Data initiatives by many companies has further challenged IT teams, as the tasks of capturing, storing and processing large datasets in real time is not conducive to traditional data management approaches and technologies.

To address the needs of today’s rapidly changing business landscape, organizations are increasingly seeking help from service providers.

Certainly a popular avenue for many organizations is to leverage Cloud providers; who are generally able to keep pace with the velocity of storage market innovation of ongoing price reductions and feature enhancements at a much faster rate than what IT departments are typically able to achieve via in-house deployments.  Furthermore, many cloud vendors provide multiple storage delivery offerings, so customers can easily leverage different service tiers to ‘right-size’ both their workload and business requirements with the optimal storage platform.

However, while cloud solutions will likely form a core part of many Data Management strategies moving forward, to fully address the complexities of modern Data Management requirements, a Hybrid IT approach is considered optimal.  In fact, according to the IDC FutureScape: Worldwide Datacenter 2017 Predictions report released in November 2016 – “As enterprises react to changing data use patterns, 60% of their ICT spend in 2018 will be in a mix of colocation, hosted cloud, and public cloud datacenters”.

But although a multi-source approach is becoming more prevalent, many customers have found that engaging different vendors for different services can place operational burdens and costs upon their IT delivery, and increase risk in critical areas of both security and compliance.  Hence nowadays, customers are turning to Hybrid IT services providers rather than pure-play Cloud providers.

As a leading Hybrid IT service provider, CenturyLink can help customers with their strategic Data Management goals via a comprehensive portfolio of Colocation, Hosting, Big Data (including our new BDaaS solution) and Public/Private Cloud.   Customers can also opt-in for CenturyLink’s integrated managed services across all these platforms to reduce management costs, improve operational efficiencies and enhance security.  Furthermore, CenturyLink’s global Fiber Network, in-country Metro Rings and recent investments in SD-WAN and DDoS solutions, can support the increased demands of DX and Big Data initiatives for greater network bandwidth, automation and security.

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