Election season is well underway and campaigns are rapidly accelerating data analysis efforts to identify voter preferences and win new votes. And while Big Data on the campaign trail is grabbing all the headlines, this strategic insight is even more important in the business sector.

Investments in Big Data are growing significantly, with 70 percent of IT decision-makers naming Big Data analytics a top priority. A strategic approach to information analysis is critical to enhance customer experience, streamline complex processes and reduce costs. Accurate analysis of buyer preferences is also the cornerstone upon which successful marketing initiatives are built. Growth across the sector is so robust that IDC predicts Big Data/business analytics products and services revenue will exceed $187 billion before end of this decade.

Still, many enterprises struggle to jumpstart Big Data and Analytics campaigns. Despite the ongoing digital transformation and abundance of information, both cost and complexity remain key roadblocks. Data analysis not only requires a vast amount of storage, but must also include highly repeatable processes to ensure information is accurate, secure and optimally structured. As data volumes grow, IT infrastructures must also maintain their scalability and flexibility to effectively address both current and future demands.

CenturyLink continues to play a strategic role in Big Data across the enterprise. Starting with a strong foundational infrastructure to host the technology, we ensure initiatives are backed by data structures incorporating such advanced management software as Hadoop. Both take into account functional and end-user impact and value. This solution is enhanced by comprehensive analytics to streamline data and create actionable intelligence – incorporating advanced technology with the functionality to analyze large data sets across a range of disparate sources. Combined, these ingredients are more than enough to power the transformation of infrastructure into insight.

When the campaigns are over and all votes counted, Big Data will still take center stage. In organizations across a wide array of industries, strategic analysis remains the ultimate competitive edge. Now is the time to align with a partner who understands the significance of data – designing a strategy that matches your organization’s unique business requirements. It’s time to take the next step – with CenturyLink!

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