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Badoux to Drive Regional Growth from New Hosting and Cloud Services Location in Frankfurt
Grants awarded in partnership with Public Education and Business Coalition
Company's Wi-Fi services recognized by Department of Navy Chief Information Officer
Intranet team size as a percentage of company size is now more than double what it has been for the past three years and is at an all time high, according to usability expert Jakob Nielsen whose user-experience research firm Nielsen Norman Group today announced the winners of its 12th annual intranet design contest. In 2001, when Nielsen Norman conducted its first competition, the average intranet team size was 0.012% of company size. Today, the teams that designed and manage the world's top 10 intranets represent on average 0.074% of company size, a striking six times what team sizes were in 2001. This year's winning teams and their intranets are showcased in Nielsen Norman Group's new 431-page report "Intranet Design Annual 2012: The Year's 10 Best Intranets."
For Cindy Humphrey, VP-product and marketing at telecom company CenturyLink Business, an open attitude may be the secret sauce for effective B2B marketing these days. "My teams sat down and had an open-attitude conversation about experimentation; let's try this in a small area and see how it goes. When you do that, you end up with some success stories," said Humphrey, who was recently named by the Direct Marketing Association as its 2011 B-to-B Marketer of the Year. The award recognizes B2B marketers for their achievements, innovation and leadership.
One carrier that has made a recent entry into the cloud services market is CenturyLink, by virtue of its $18.8B merger with Qwest, rapidly followed by its planned $2.5B acquisition of co-location and hosting provider Savvis. By these actions, CenturyLink has made it abundantly clear that it wants to transform itself from a rural provider of landline SMB and consumer telecom services to a major cloud and business network services provider.
Upon the completion of the CenturyLink-Qwest merger, the combined companies made CenturyLink the third-largest telecom operator in the United States—behind AT&T and Verizon—in terms of access lines and high-speed Internet subscribers. Chris Ancell, president of CenturyLink's newly formed Business Markets Group, tells SearchTelecom.com how the completion of the merger has made the combined companies more competitive in selling IT services to enterprise and government customers.
Madison Avenue Turns Toward the Entrepreneurial
Madison Avenue will never be confused with Silicon Alley, much less Silicon Valley. But increasingly, agencies are trying to channel their inner entrepreneurs by pursuing ventures outside the realm of traditional advertising tasks.