Our Executive Team

Lisa BruchRay Baxter

Director Capture, Proposal, Business Analysis and Publications Management

With over 43 years of telecommunications experience, Mr. Baxter has held a variety of leadership roles that include New York Telephone, Satellite Business Systems, MCI Telecommunications, Sprint & SkyTerra Communications directing rate case responses, national accounts sales & implementation programs, business development, complex bid analysis and technical response teams. Prior to joining CenturyLink, Mr. Baxter, as SkyTerra's Vice President for Federal Sales, lead sales initiatives in the government sector in support of the company's planned next-generation integrated hybrid satellite-terrestrial communications network to provide ubiquitous wireless broadband services, including Internet access and voice services throughout the United States and Canada. As Director of Business Development for Sprint Nextel's Public Sector - Federal, he was responsible for both traditional business development and capture management for all federal government agencies including the Department of Defense and the General Services Administration, as well as the Departments of Treasury, Veterans Affairs, Interior, Commerce and Homeland Security.

In May of 2009, Mr. Baxter accepted the position of Director Proposal & Publications Management for Qwest Government Systems, Inc. (QGSI) responsible for the development and submission of not only compliant but compelling responses to complex Federal solicitations. His structured approach beginning with a comprehensive Proposal Kick-Off including discriminators, win themes, mission benefits & critical milestones, Storyboards, Competitive Analysis, Graphic Orientation, Color Team Reviews & Executive Approvals has raised the win rate for QGSI submissions from 25% to over 75% with annual awarded contract revenue exceeding $770M during his tenure. Mr. Baxter assumed responsibility for the Capture Management and Business Analysis functions in 2012 integrating the entire Proposal Management cycle from pre-sales to post submission under a single directorate.

Mr. Baxter has been an active member of Northern Virginia Chapter of AFCEA since 1990, served as Vice-Chair and Vice-Chair for Communications of IACís Networks & Telecom Shared Interest Group (SIG) and consistently participates in GEIA and ATCA events.

Mr. Baxter holds an MBA from New York University and a Bachelor of Science degree in Electrical Engineering from Bucknell University. A native "New Yorker", he has resided in northern Virginia for more than 20 years.