G4S shipped DVDs between locations to distribute files from regional film and photo shoots for localized marketing campaigns. Aside from being slow to deliver, this vital content was extremely hard to locate and repurpose. Without a centralized managed file transfer and storage solution, their operations across 110 countries wasted resources finding content, reproducing work that was already done and using content without clear direction on usage rights and restrictions.
CenturyLink’s WAM!NET Content Studio storage application enabled each marketer in any office to submit new marketing content along with title and event information to the appropriate library over the internet. This made it simple for the corporate marketing staff to quickly review and approve new content that had been uploaded. With a centralized, visible storage location, teams stopped wasting time searching for content and started improving campaign results.
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