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Today, digital is the foundation for a better customer experience. Channels like web, email, chat, social, messaging and video have joined voice as critical components in omnichannel marketing. And big data, analytics, artificial intelligence and machine learning are revolutionizing the customer care and services industries by predicting correct answers without human intervention.
It’s a new age that’s being driven by several digital-era technologies, including adaptive networking, hybrid cloud, smart mobility, big data analytics and cybersecurity. Winning the digital customer experience hinges on tapping into all of them in a way that helps your company “sense and respond” to rapidly changing customer behaviors.
To differentiate their customer experience CMOs and CIOs will need to work together to overcome some common challenges and learn how to fix them.
✔ Improve marketing and sales with faster time-to-market of digital assets
✔ Integrate data across multiple platforms for a single view of the customer
✔ Enable faster innovation with streamlined IT operations
✔ Simplified management of data across applications and platforms
Unify your data across web servers, eCommerce and ERP applications, order and fulfillment systems, as well as your business applications to enhance productivity, customer service and your brand reputation.
✔ Enhance network scale and security with high-performance connectivity
✔ Improve visibility with end-to-end network performance metrics
✔ Greater control with centralized policy management
Expand commerce and distribution globally and give your audience the experience it expects with applications that are always on and easily accessible.
From streaming audio while working out to surfing the web in the lounge, members at Life Time Fitness Health Clubs depend on secure Wi-Fi to deliver a superior in-store experience.
✔ Proactively secure company and end-customer data
✔ Assess, predict, protect and respond to threats with multi-layered security solutions
✔ Improve transparency with centralized policy management
Maintain compliance and protect your company and customer data with improved security policy management across your entire digital ecosystem.
✔ Deliver a better customer experience and improve conversations
✔ Improve call quality for more engaged customer conversations
✔ Easily scale and integrate with existing systems
Drive innovation and provide a superior customer experience with better collaboration among employees, suppliers and customers.
✔ Reduce upfront costs with solutions that align with your business goals
✔ Focus IT on business objectives by leveraging specialists
✔ Leverage certified experts to identify new business opportunities
✔ Minimize risk with dedicated security consulting expertise
Expand your team of experts by tapping into our hands-on workshops, years of experience and proven design methodology.
Discover how IT and marketing organizations are joining forces to use network, cloud, data and analytics to enhance their customer’s experience.
Learn from the insights, trends, and recommendations uncovered in the exclusive global study from 451 Research about the state of modernization among today’s retailers and where it’s headed.
Software-Defined WAN (SD-WAN) offers retailers new network capabilities that facilitate the realization of omnichannel retailing strategies that will keep customers coming back.
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